Brand Identity // FMCG Packaging Design
Fresh Macs is wholesale food exporter of you guessed - nuts!
The client wanted a bright and fun design, which highlights this product's point of difference. Macadamias tend to go stale as they're usually sold without the shell. These nuts are roasted, seasoned and sold with the shell on! Each package contains a little key that used to crack the nut open to reveal it's savoury interior!
This project was completed whilst employed at The Graphic Design Company.